Exams are coming!
Get ready with premium notes and study guides!

Study Guides for MKTG 301 at Virginia Commonwealth University (VCU)

  • 5 Results
  • About VCU
VCUMKTG 301GilstrapWinter

MKTG 301 Study Guide - Midterm Guide: Swot Analysis, Customer Engagement, Psychographic

OC23064475 Page
20 Nov 2017
0
5 step marketing process: understand the marketplace, customers needs, wants, and demands. Value -> peoples" buying power within a company. Market (act
View Document
VCUMKTG 301GilstrapFall

MKTG 301- Final Exam Guide - Comprehensive Notes for the exam ( 37 pages long!)

OC134135337 Page
30 Nov 2017
0
Lecture 1: marketing overview, marketing strategy & learning catalytics. Read chapters 1 & 2 for today. Reaching consumers, what makes a product appeal
View Document
VCUMKTG 301GilstrapFall

MKTG 301- Midterm Exam Guide - Comprehensive Notes for the exam ( 21 pages long!)

OC134135321 Page
5 Oct 2017
0
Lecture 1: marketing overview, marketing strategy & learning catalytics. Read chapters 1 & 2 for today. Reaching consumers, what makes a product appeal
View Document
VCUMKTG 301GilstrapWinter

MKTG 301 Study Guide - Midterm Guide: Deepwater Horizon Oil Spill, Deodorant, Shampoo

OC23064476 Page
20 Nov 2017
0
Advertising- me telling you about me through a network or a paid service. 2 types of advertising: institution advertising- advertising that is designed
View Document
VCUMKTG 301GilstrapWinter

MKTG 301 Study Guide - Midterm Guide: Micromarketing, Psychographic, Evernote

OC23064473 Page
20 Nov 2017
0
Segmentation is the process of dividing the market into smaller, more focused categories. Consumer: geographic (location), demographic (age, life cycle
View Document
Showing 1 — 5 of 5 results
View all professors (1+)

Study Guides (380,000)
US (220,000)
VCU (400)
MKTG (10)
MKTG 301 (5)