POLI 103- Midterm Exam Guide - Comprehensive Notes for the exam ( 16 pages long!)
11 Oct 2017
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Document Summary
Payne hosted first political talk show: television comes after ww2 nbc and cbs develop first evening news programs. Presidential debates (especially 1960s) effected elections/opinions: eisenhower was first president to hold regular news conferences, print media, recent decline due to electronic media, many purchase news from a wire service like the associated press (the largest). Cpb funds pbs: effects of the media, selective perception, selective retention, selective exposure, social learning theory: viewers (especially young) imitate what is see on tv through observational learning. Notion of priming, exposure changes though process: cultivation theory: suggests that many get their ideas of how the world works through the media. If it bleeds it leads : uneven election coverage (focus on character issues and personal background verses viewpoints and political stands, political bias: corporate owners of media organizations are more conservative than the public as a whole.
