[COMM 104] - Midterm Exam Guide - Comprehensive Notes for the exam (10 pages long!)

658 views10 pages
7 Feb 2017
School
Course

For unlimited access to Study Guides, a Grade+ subscription is required.

West Virginia University
COMM 104
MIDTERM EXAM
STUDY GUIDE
Unlock document

This preview shows pages 1-3 of the document.
Unlock all 10 pages and 3 million more documents.

Already have an account? Log in
Unlock document

This preview shows pages 1-3 of the document.
Unlock all 10 pages and 3 million more documents.

Already have an account? Log in
Comm 104 Notes
Good communication is not common sense
Goal of communication: to become a competent communicator
Communication competence: consistently communicating in ways that are
appropriate, effective, and ethical
Communication: the process through which people use messages to generate
meanings within and across contexts, cultures, channels, and media
Public communication: the process of preparing and delivering a message to an
audience to achieve a specific purpose
Not public communication: talking to friends, talking to yourself
Public Comm: debate, speeches, presentations
Communication model:
o Communication is a process
Requires steps
May not be linear
Is dynamic
o Source: the person(s) who create the message and chooses one or more
channels for sending it
o Encoding: the process of using cognitive skills to create a message ready for
transmission to receivers
o Message: content/information being shared with others
o Channel: the means through which the message is shared
Ex. Auditory, visual, tactile
o Receiver: the individuals for whom the message is intended
o Decoding: the process of using cognitive skills to interpret the message
o Frame of Reference: an individuals set of experiences, values, goals, attitudes,
and moods that each individual brings to the communication event
o Feedback: the receiver’s response to a message
o Noise: distraction/interference that affects how the message is received
External, Netflix, etc. anxiety (internal), projector
Linear model:
o Comm. Is one-way (starting and end point)
o Components: message, channel, sender, receiver, noise
o Ex. Political speech
Interactive model:
o Combo of two linear models: sender to receiver and receiver to sender
o Same components of linear but adds feedback/frames of reference
Transactional Model: Comm. Is “built” (mutual influence)
o Each person is a sender and receiver
find more resources at oneclass.com
find more resources at oneclass.com
Unlock document

This preview shows pages 1-3 of the document.
Unlock all 10 pages and 3 million more documents.

Already have an account? Log in
Differences between public comm. and the general comm. model
o Feedback is one-way in the public model
o Source’s communication is intentional
o Messages are practiced and performed
o Messages tend to be researched
Purposes of public comm.
o To inform: to convey information
Specific: inform the audience about what?
o To persuade: to influence attitudes and/or behavior
Persuade the audience to do what?
o To entertain: to amuse the audience
Entertain the audience how?
Jokes/humor
Sender-Receiver disconnect:
o Senders create a message using their experience and knowledge
o Receivers interpret that message using their own experience and knowledge
o Disconnect=problems
o The sender and receiver do not share the same experiences or knowledge
o In public comm., the receivers typically cannot interrupt for clarification
find more resources at oneclass.com
find more resources at oneclass.com
Unlock document

This preview shows pages 1-3 of the document.
Unlock all 10 pages and 3 million more documents.

Already have an account? Log in

Get access

Grade+
$10 USD/m
Billed $120 USD annually
Homework Help
Class Notes
Textbook Notes
40 Verified Answers
Study Guides
1 Booster Class