CMHL1001 Chapter Notes - Chapter 4: Data Analysis, Nonprobability Sampling, Drug Lord

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They aim to study things in their natural setting, attempting to make sense of, or interpret, phenomena in terms of the meanings people bring to them", and they use a holistic perspective which preserves the complexities of human behaviour. They argue that a counting-and-measuring approach, a purely quantitative approach, limits the results of a study. Not all research can include numbers ie why do u text while driving? . In depth description: observant, uses interviews with opened ended questions, be aware of personal bias, reflect. Including more than one researcher to help with the analysis of the same data independently (to demonstrate inter- rater reliability) Qualitative research strategies allow for modification of the research q based on the findings. Progressive focusing-the continual process of reassessing the study, the information and the findings along the way are why qualitative researchers must allow periods away from their study for reflection, planning and consultation with colleagues.

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