MKC1200 Chapter Notes - Chapter 5: Aldi, Millennials, Videotelephony

• School: Monash University
• Department: Marketing
• Course: MKC1200
• Professor: Dr Maya Mandery

Document Summary

Markeing environment it is the total of all actors and forces not under the control of marketing but that can affect the marketing management"s ability to manage success transactions with the customers. Importance of marketing environment: the marketing environment is rapidly changing. Microenvironment this refers to all closely related forces that can affect the company"s ability to satisfy the needs of the customers. Suppliers the suppliers play a huge role in ensuring that the marketers are. Company the company is made up of many different departments that can affect marketing management"s ability to satisfy the needs of the customers. For example, the marketing department of kmart cannot promise low prices without ensuring that the operations department can produce at low costs. The marketing department needs to develop plans that are in accordance with the strategies of top management. able to satisfy the needs of the customers and hence it is vital that the company maintain good relations with them.