AMN465 Chapter Notes - Chapter 7: Alvin Toffler, Animal Rights Movement, Block Cipher Mode Of Operation
Document Summary
Pr = management function building and maintaining relationships between the org and its publics/stakeholders. These relationships are subject to change pressures through the environment (socially, economically, technologically or politically speaking). Careful assessment + tracking of those forces => org steer a safe and steady territory in the community. Pr"s job = helping the org to adjust and adapt to their environments. Pr counsellors monitor public opinion, social change, political movements, cultural shifts, and technological developments. Then they interpret these environmental factors and work with management to develop strategic plans of organizational changes and responsiveness. Revolution of info & communication = as the social consequence of new communication systems. Pr must anticipate + monitor those changes in an org"s environment + help interpret them to management. Constant environmental scanning required (extending vision, present & future realities) => time to plan. Opportunity to be proactive instead of reactive to environmental changes.