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Textbook Notes for Marketing at Athabasca University (AU)

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AUMKTG 396Dr PSpring

MKTG 396 Chapter Notes - Chapter 16: Bed Bath & Beyond, Sales Force Management System, Costco

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AUMKTG 396Dr PSpring

MKTG 396 Chapter 19: Chapter 19

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AUMKTG 396Dr PSpring

MKTG 396 Chapter Notes - Chapter 12: Supply Chain Management Software, Radio-Frequency Identification, Disintermediation

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AUMKTG 396Dr PSpring

MKTG 396 Chapter Notes - Chapter 17: Procter & Gamble, Ebay, Kodak

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AUMKTG 396Dr PSpring

MKTG 396 Chapter Notes - Chapter 13: Socalled, Retail Park, Independent Business

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AUMKTG 396Dr PSpring

MKTG 396 Chapter Notes - Chapter 14: Brand Equity, Online Chat, Retail

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They can use the internet and other technologies to find information on their own. Others are responsible for pr, sales promotion events, internet or s
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AUMKTG 396Dr PSpring

MKTG 396 Chapter Notes - Chapter 11: Monopolistic Competition, Price Skimming, Geographical Pricing

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Chapter 11 prices: value-seeking customers have put increased pricing pressure on many companies, reducing prices unnecessarily can lead to lost profit
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