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Textbook Notes for Marketing at Athabasca University

MKTG 396 Chapter Notes - Chapter 12: Supply Chain Management Software, Radio-Frequency Identification, Disintermediation
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Chapter 12 Marketing Channels: Delivering Customer Value To b...

Marketing
MKTG 396
Dr P
MKTG 396 Chapter 19: Chapter 19
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Chapter 19 The Global Marketplace The world is shrinking rapidly w...

Marketing
MKTG 396
Dr P
MKTG 396 Chapter Notes - Chapter 17: Procter & Gamble, Ebay, Kodak
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Chapter 17 Direct Marketing & Online Marketing With the trend...

Marketing
MKTG 396
Dr P
MKTG 396 Chapter Notes - Chapter 16: Bed Bath & Beyond, Sales Force Management System, Costco
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Chapter 16: Personal Selling & Sales Promotion: Personal se...

Marketing
MKTG 396
Dr P
MKTG 396 Chapter Notes - Chapter 11: Monopolistic Competition, Price Skimming, Geographical Pricing
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Chapter 11 Prices Value-seeking customers have put increased ...

Marketing
MKTG 396
Dr P
MKTG 396 Chapter Notes - Chapter 14: Brand Equity, Online Chat, Retail
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Chapter 14 Integrated Marketing Communications Strategy Compa...

Marketing
MKTG 396
Dr P
MKTG 396 Chapter Notes - Chapter 13: Socalled, Retail Park, Independent Business
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Lesson 10: Chapter 13 Retailing and Wholesaling Retailing: Al...

Marketing
MKTG 396
Dr P

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