mkt100 Chapter Notes - Chapter 4: Cognitive Dissonance, Job Sharing, Job Satisfaction
Document Summary
Emotions: physiological, behavioural and psychological episodes experienced towards an object, person, or event that create a state of readiness. Attitudes: the cluster of beliefs, assessed feelings and behavioural intentions towards a person, object, or event (attitude object). Attitudes could be understood by 3 cognitive components: beliefs: established perceptions about the attitude object acquire from experiences and learnings. Each feeling has a valence- positive or negative: feelings: represents your conscious positive or negative evaluations of the attitude object, behavioural intentions: represents your motivation to engage in a behaviour regarding the attitude object. Experience numerous emotional episodes core affect signals (good/bad) consciously decide to support or oppose something reasoning process (logically analyzed) sending. Cognitive dissonance: an emotional experience caused by a perception that our beliefs, feelings and behaviour are incongruent with each other. You can reduce cognitive dissonance by changing your beliefs and feelings. You can develop more favourable attitudes towards specific features of your decisions.
