ABST 1F20 Chapter Notes -False Consciousness, Social Responsibility, Canadian Content

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Form of media to the mass number of people. Primitive people spoke using grunts and sounds, as time goes on, evolved into verbal media. As information is passed down, some information is lost because of inaccuracy (naturally) Mass media came into being when humans created tools. The printing press -> books, magazine, newspapers (1500s invented gutenberg) Few books back then, then the printing press came and then the books began to produce in the mass. Availability of the books impacted human revolution (promoted scientific knowledge; scientists shared their information and then built on) ; books were the building block. Contributed to increased knowledge for the european travellers because of the maps (possible because of the availability of the maps using the printing press) ; marked the beginning of the european settlers. Impacted in cultural and social terms (people started to question the catholic.

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