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Chapter 8

COMM 1F90 Chapter Notes - Chapter 8: Semiotics

1 pages49 viewsFall 2018

Department
Communication Studies
Course Code
COMM 1F90
Professor
Derek Foster
Chapter
8

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Mya Sutherland
Derek Foster
COMM1F90
October 30th, 2018
Chapter Eight: Semiology!
Signs are constructed through codes and conventions!
These signs and conventions are culturally shared— they depend on cultural knowledge!
Signs communication through systems of dierence!
Signs communicate through detonations and connotations!
Arbitrary Signifier: Have no logical connection to their signified. The signifier does not look or sound like the
signified, nor does it dint to the signified in a casual or indexical fashion!
The Language, or Codes, of Visual Images
Code of Technical Representation!
How as an image, ad, etc. been produced to tell something specific?
Diering text/ prints!
Camera angles!
Focal points!
Code of Content!
What is being photographed to tell the story?
Clothing!
Objects!
Subjects!
Modality: A measure of the degree of certainty or realism associated with an instance of communication.!
Week Nine Notes
1
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