COMM 1F90 Chapter Notes - Chapter 8: Semiotics
1 pages49 viewsFall 2018
Course CodeCOMM 1F90
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October 30th, 2018
Chapter Eight: Semiology!
•Signs are constructed through codes and conventions!
•These signs and conventions are culturally shared— they depend on cultural knowledge!
•Signs communication through systems of diﬀerence!
•Signs communicate through detonations and connotations!
•Arbitrary Signiﬁer: Have no logical connection to their signiﬁed. The signiﬁer does not look or sound like the
signiﬁed, nor does it dint to the signiﬁed in a casual or indexical fashion!
The Language, or Codes, of Visual Images
Code of Technical Representation!
• How as an image, ad, etc. been produced to tell something speciﬁc?
•Diﬀering text/ prints!
Code of Content!
• What is being photographed to tell the story?
•Modality: A measure of the degree of certainty or realism associated with an instance of communication.!
Week Nine Notes
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