COMM 1F90 Chapter Notes - Chapter 6: Teen Magazine, Association Football, Observational Learning
12 Dec 2018
School
Department
Course
Professor
Document Summary
It is a way of reading the media which focuses on the director: look at the conditions of products. What nancial or political constraints were involved?, etc. Distribution context (does it matter when/where we receive the media) Every consumer receives media di erently and this can be a ected by the noise/distractions surrounding them while they receive something: space: every text appears in a speci c media space and in a wider social space. These di erent spaces can in uence the text"s meaning: whether a particular advertisement appears in a teen magazine or a men"s health magazine. Texts may have a speci c time context that contributes to their meanings: ex. The information we have, the closer we get to understanding what a particular text could mean and how it is able to produce such meaning. Audience context (how can we analyze and understand media audiences?)
