COMM 1F90 Chapter Notes - Chapter 2: Media Studies, Subculture, Semiotics
12 Dec 2018
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Media studies: media studies analyses the role of the media in society and studies media technologies, media institutions and the production, consumption, circulation and content of media texts. Subculture: people who share cultural activities such as dress, leisure activities, and social beliefs, that are resistant or opposed to mainstream culture; used mainly in relation to youth cultures. It looks forward to positive social change and it means that it can operate within a social and political framework. Focused on the good and bad aspects of the media: media fears are based on the political, moral and cultural damage of which the media are capable, use of media encourages participation, develops communication skills, and broadens horizons. Universal peace and harmony seem at this time more possible than ever before, a s he telegraph binds together by a vital cord all the nations of the earth.
