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Chapter 9

FILM 1F94 Chapter Notes - Chapter 9: Vertical Integration, Intertextuality, Reception Theory

Course Code
Scott Henderson

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Key Terms
Structuralism: A philosophical approach that nds meaning in the
relations between elements in a text rather than in the elements
Semiology: The study of the processes of signication, through signs
and codes, in lms and other cultural texts.
Signs: In semiology, a unit in a language system or code, consisting of
a signier (a word or an image, for example) and a signied (the
meaning we attach to that word or image).
Codes: In semiology, an organized system within which signs are
related to each other and gain their meaning.
Icon: In lm, and cultural studies, a person or an image that has
acquired a widely understood cultural signicance.
Index: In semiology, a sign that has an actual link to what it signies
(e.g. smoke as a sign of re).
Iconic: Refer to the denition of icon
Symbolic: A gurative device in which an object, event, or cinematic
technique has signicance beyond its literal meaning.
Continuity editing: The kind of logic implied between edited shots, their
principle of coherence.
Avant-garde: From the French, meaning “in the front ranks”.
Unconditionally daring, progressive, or experimental in style.
Camp: An artistic sensibility typied by comic mockery, especially of
the straight world and conventional mortality.
Queer Theory: A way of reading lms (and other cultural texts) that
challenges conventional notions of sexuality and subjectivity in which
heterosexuality is assumed as the norm.
Structuralists: A philosophical approach that nds meaning in the
relation between elements in a text rather than in the elements
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