MGMT 3P98 Chapter Notes - Chapter 1&3: International Monetary Fund, Containerization, General Agreement On Tariffs And Trade
21 Sep 2016
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Document Summary
Drivers of globalization: low trade barriers, advanced technologies. The acceleration and intensification of interaction and integration among the people, companies, and governments of different nations: the globalization of markets, the globalization of production, the globalization consumers, globalization of markets. The merging of distinctly spate national markets into a global marketplace. Difficulties that arise from the globalization of markets: significant differences still exist among national markets. Require that marketing strategies, product features, and operating practices be customized to best match conditions in a country. The most global markets are not consumer markets, but industrial goods (aluminum, oil, wheat, drams, ) Low-cost jet travel has resulted in the mass movement of people leading to reduce the culture distance between countries: globalization of production. Refers to sourcing of goods and services from locations around the world to take advantage of national differences in cost or quality of the factors of production such as:
