PSYC 101 Chapter Notes - Chapter 7: Long-Term Potentiation, Iconic Memory, Sensory Memory

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Information flows through a brief sensory memory store into short-term memory, where rehearsal encodes it into long-term memory for permanent storage. Memories are retrieved from long-term memory and brought into short-term storage for further processing. Sperling"s participants viewed a gris of letters flashes on a screen for a split second, then attempted to recall as many of the letters as possible. In the whole report condition a), they were averaged approximately four items, usually from a single row. However, in the partial report condition b), participants could usually name any row of four items, depending on the row they were cued to recite. This indicated that participants" iconic memory system could store far more than the mere four items they were able to report. Chess experts have superior stm for the locations of pieces on a chess board due to their ability to create stm chunks.

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