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Textbook Notes for Irfan Butt

CARLETONBUSI 2208Irfan ButtWinter

BUSI 2208 Chapter Notes - Chapter 3: Corporate Social Responsibility, The Roots, Longrun

OC868273 Page
22 Dec 2012
32
Ethical issues associated with marketing decisions: unlike other business functions such as finance or accounting, people in marketing interact directl
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CARLETONBUSI 2208Irfan ButtWinter

BUSI 2208 Chapter Notes - Chapter 1: Marketing Mix, Itunes, Retail

OC868274 Page
22 Dec 2012
36
A set of business practices designed to plan for and present an organizations products or. Marketing is about planning, and the effective execution of
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CARLETONBUSI 2208Irfan ButtWinter

BUSI 2208 Chapter Notes - Chapter 2: Competitive Advantage, Marketing Mix, Marketing Plan

OC868275 Page
22 Dec 2012
24
Levels of strategic planning in corporations: effective marketing doesn"t just happen. Firms carefully plan their marketing strategy to react to change
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CARLETONBUSI 2208Irfan ButtWinter

BUSI 2208 Chapter Notes - Chapter 5: Data Mining, Data Warehouse, Personal Information Protection And Electronic Documents Act

OC868274 Page
22 Dec 2012
22
Marketing research: is a key pre-requisite to successful decision making. It is a set of techniques and principles for systematically collecting, recor
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CARLETONBUSI 2208Irfan ButtWinter

BUSI 2208 Chapter Notes - Chapter 4: General Electric Genx, Competitive Intelligence, Swot Analysis

OC868275 Page
22 Dec 2012
25
Marketing environment analysis framework: marketers have become more aware of recent changes in what their customers want with regard to environmentall
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