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Textbook Notes for Neilson Leighann C.

CARLETONBUSI 2208Neilson Leighann C.Fall

BUSI 2208 Chapter Notes - Chapter 1: Pro Forma, Retail, Customer Relationship Management

OC5106123 Page
9 Sep 2015
38
Lo1 define marketing and explain its core concepts. Lo2 illustrate how marketers create value for a product or service. Product orientation developing
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CARLETONBUSI 2208Neilson Leighann C.Fall

BUSI 2208 Chapter Notes - Chapter 7: Micromarketing, Liquid Oxygen, Swot Analysis

OC5106123 Page
9 Sep 2015
28
Lo5 explain what positioning is and describe how firms do it. Lo1 describe the stp (segmentation-targeting-positioning) process (chapter roadmap 214) S
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CARLETONBUSI 2208Neilson Leighann C.Fall

BUSI 2208 Chapter Notes -Swot Analysis, Market Segmentation, Marketing Mix

OC5106123 Page
9 Sep 2015
33
Chapter 2: developing a marketing plan and marketing strategies. Lo1 describe how a firm develops and implements a marketing plan. Occurs on at leastr
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CARLETONBUSI 2208Neilson Leighann C.Fall

BUSI 2208 Chapter Notes - Chapter 8: Liquid Oxygen, Market Saturation

OC5106122 Page
9 Sep 2015
30
Lo4 describe the product life cycle and summarize how it is used to make product line decisions. Product anything that is of value to a consumer and ca
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CARLETONBUSI 2208Neilson Leighann C.Fall

BUSI 2208 Chapter Notes -Personal Knowledge Base, Determinant, Customer Satisfaction

OC5106125 Page
9 Sep 2015
27
Lo1 describe the steps a customer goes through when buying a product or service. Lo3 summarize how psychological, social, and situational factors influ
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CARLETONBUSI 2208Neilson Leighann C.Fall

BUSI 2208 Chapter 11: Chapter 11 Pricing Concepts and strategies-Establishing value

OC5106125 Page
9 Sep 2015
32
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CARLETONBUSI 2208Neilson Leighann C.Fall

BUSI 2208 Chapter Notes - Chapter 4: Projective Test, Focus Group, Liquid Oxygen

OC5106124 Page
9 Sep 2015
25
Lo2 explain the differences between secondary data and primary data, and specify when each should be used. Lo1 describe the five steps in the marketing
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CARLETONBUSI 2208Neilson Leighann C.Fall

BUSI 2208 Chapter Notes - Chapter 10: Liquid Oxygen

OC5106122 Page
9 Sep 2015
28
Lo1 identify how marketing a services differs from marketing a product by applying the principles of intangibility, inseparability, inconsistency, and
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CARLETONBUSI 2208Neilson Leighann C.Fall

BUSI 2208 Chapter 12: Chapter 12 Marketing Channels-Distribution Strategy

OC5106123 Page
9 Sep 2015
25
Lo2 identify how distribution channels add value to businesses and consumers. Lo4 explain how logistics and supply chain management affect distribution
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