BUSI 2208 Chapter 12: Chapter 12 Marketing Channels-Distribution Strategy
9 Sep 2015
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Document Summary
Lo2 identify how distribution channels add value to businesses and consumers. Lo4 explain how logistics and supply chain management affect distribution strategy. Lo1 explain the importance of distribution and the interrelationships among distribution channels, supply chain management, and logistics management. All goods and services organizations need a well-thought out distribution strategy even organization that physically make money. Good distribution system is key to successful launch of a new product. Affects brand image as well (retailers decide to sell at low or high prices) Distribution channels, supply chain, and logistics are related (image p. 394) Distribution channel set of institution that transfer the ownership of and move goods from the point of production to the point of consumption. Logistics management the integration of two or more activities for the purpose of planning, implementing, and controlling the efficient flow of raw materials, in-process inventory, and finished goods from the point of origin to the point of consumption.
