BUSI 2301 Chapter Notes - Chapter 4: Quality Function Deployment, Crystal Computing, Product Design
9 Sep 2015
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Product design determining the form and function of the product. Idea generation (from customer feedback, research, staff, competitors,suppliers) 1: build business case (what customers want, development (translate voice of the customer, testing and validation, launch. Lo2 name some sources of ideas for new or revised designs. Reverse engineering dismantling and inspecting of a competitor"s product to discover product improvements. Life cycle incubation, growth, maturity, saturation, and decline (igmsd) Standardization extent to which there is an absence of variety in a product, service or process. 1. economies of scale reduce costs in production and purchasing: limits range of consumer appeal, designs frozen prematurely resist modifications. 2. design time spent on improvements: reduced training costs and time. Reliability the ability of a product, part, or system to perform its intended function under normal conditions. Failure situation in which a product, part, or system does not perform as intended. Robust design design that can function over a broad range of conditions: taguchi approach.
