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BUSI 2400 (25)
Chapter 7

IS Chapter 7.docx

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Carleton University
BUSI 2400
Robert Riordan

Chapter 7 E-Commerce • All organizations must have a business model E-Commerce Defined • E-Commerce: all of the technologies that allow organizations to conduct business online, transactions that involve buying and selling G&S through the Internet • E-Business: broader use of internet technologies 2 reduce operating costs Beyond the Basic Definition • E-Commerce: use of IS, technologies and computer networks by individuals and organizations 2 carry out transactions 2 create or support the creation of business value E-Commerce and Products: Physical and Digital • Physical  anything that requires an actual shipment of the item from a central distribution point 2 the buyer • Digital  customers can receive digital products directly over the internet o TYPES OF E-COMMERCE TRANSACTIONS: 1. Business-2-consumer (B2C): online equivalent of retail store and other services 2. Business-2-business (B2B): electronic exchanges b/w companies 3. Business-2-government (B2G): online sales 2 government agencies, and electronic payment of taxes 4. Consumer-2-government (C2G): electronic payment of taxes as well as purchase of various types of licences 5. Consumer-2-consumer (C2C): use of online actions like eBay • Main different b/w physical and digital is the delivery process • Streaming: allows you to purchase the right 2 view the product but not to physically download it The E-Commerce Advantage • Impact of e-commerce technologies on business  universal standards, higher information density, global reach, customization, ubiquity and accessibility • Chapter 7 E-Commerce Breaking Through the Information Clutter • E-commerce increased buyers’level of information density: quality & quantity of info about products and services of interest 2 them M-Commerce • Mobile commerce • Use of laptops, tablets, mobile phones and PDAs 2 connect 2 the internet & Web 2 conduct activities associated w/ e-commerce but in real time and without regard 2 where user is located Benefits and Limitations of E-Commerce • Porter’s model suggests e-commerce increases competition E-Commerce Between Organizations • B2B larger market in terms of volume of transactions and dollar amounts B2B Transactions and Business Models o B2B 2 types: 1. Spot Buying: buy @ market prices determined by supply & demand from someone you don’t know, products usually in uniform in quality differing slightly in price. Ie. Gas, paper, cleaning supplies 2. Strategic Sourcing: forming a long-term relationship with another company, companies set prices through negotiation. Often relies on a one-to-one business
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