BUSI 2701 Chapter 13: Modes of Entry
20 Apr 2016
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Steelmaster building designs create arched steel structures used for a variety of purposes. Saw exports as a way of expanding sales and therefore refined manufacturing process to lower costs and be more competitive, with already high quality products and now very successful around the world. Used gov help to expand network, and offers website in multiple languages. Increasing and getting easier with tech, communications, diminishing trade barriers. Promise of large revenue/profit opportunity in foreign markets. Int market so large, almost always increase profit: economies to scale, lower unit costs etc. Firms don"t consider until domestic markets saturated no provocativeness. Poor execution bad market analysis, poor understanding of competition, no customization etc. Export management company: export specialists who act as an export marketing department for client firms. Enter on small scale to reduce risk. Add additional product lines once exporting ops start to become successful.
