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Textbook Notes for BUSI 3205 at Carleton University

CARLETONBUSI 3205Robin RitchieWinter

BUSI 3205 Chapter Notes - Chapter 5: Brand Loyalty, Elaboration Likelihood Model, Shaving Cream

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Chapter 5 understanding buyer behaviour and the communication process. Consumer behaviour: activities and decision processes directly involved in obtai
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CARLETONBUSI 3205Robin RitchieWinter

BUSI 3205 Chapter Notes - Chapter 2: Web 2.0, Multinational Corporation, Gfk Entertainment Charts

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Today"s power struggle is about how the promotion industry can adapt to the new technologies consumers are using to gain more control over their inform
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CARLETONBUSI 3205Robin RitchieWinter

BUSI 3205 Chapter Notes - Chapter 1: Branded Content, Advertising Campaign, Promotional Mix

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CARLETONBUSI 3205Robin RitchieWinter

BUSI 3205 Chapter Notes - Chapter 8: T. S. Eliot, Martha Graham, Energizer Bunny

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If you want your message to stand out in the clutter, it will require creativity. Part of the challenge is to make sure that the brand gets remembered
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CARLETONBUSI 3205Robin RitchieWinter

BUSI 3205 Chapter Notes - Chapter 4: Market Segmentation, Product Differentiation, Starbucks

OC4730754 Page
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One special problem that most companies face is reaching potential customers just as they are experimenting in a product category for the first time. F
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