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Textbook Notes for Leighann C.Neilson

CARLETONBUSI 4206Leighann C.NeilsonWinter

BUSI 4206 Chapter Notes - Chapter 2: Tiffany & Co., Trade Dress, Optical Illusion

OC4730756 Page
26 May 2015
25
Sensation: the immediate response of our sensory receptors (those in our eyes, ears, nose, mouth, and skin) to such basic stimuli as light, colour, and
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CARLETONBUSI 4206Leighann C.NeilsonWinter

BUSI 4206 Chapter Notes - Chapter 6: Ernest Dichter, Generic Brand, Karen Horney

OC4730756 Page
26 May 2015
28
Refers to a person"s unique psychological makeup and how it consistently influences the way he or she responds to the environment. Research has shown t
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CARLETONBUSI 4206Leighann C.NeilsonWinter

BUSI 4206 Chapter Notes - Chapter 4: Thematic Apperception Test, Cognitive Dissonance, Trail Mix

OC4730754 Page
26 May 2015
12
Motivation refers to the processes that cause people to behave as they do it occurs when a need is aroused that the consumer wishes to satisfy. The des
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CARLETONBUSI 4206Leighann C.NeilsonWinter

BUSI 4206 Chapter Notes - Chapter 14: Cranberry Sauce, Liminality

OC4730752 Page
26 May 2015
34
In the gift giving ritual consumers procure the perfect object (artifact), meticulously remove the price tag (symbolically changing the item from a com
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CARLETONBUSI 4206Leighann C.NeilsonWinter

BUSI 4206 Chapter Notes - Chapter 5: Symbolic Interactionism, Webkinz, Ideal Standard

OC4730754 Page
26 May 2015
25
Although it seems natural to think of each consumer as having a self, this concept is a relatively new way of regarding people and their relationships
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CARLETONBUSI 4206Leighann C.NeilsonWinter

BUSI 4206 Chapter Notes - Chapter 7: Emotional Contagion, Conation, Classical Conditioning

OC4730755 Page
26 May 2015
28
Attitude is a lasting, general evaluation of people (including oneself), objects, or issues. Attitude object: anything towards which someone has an att
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CARLETONBUSI 4206Leighann C.NeilsonWinter

BUSI 4206 Chapter Notes - Chapter 1: Wedding Crashers, Relationship Marketing, Corporate Social Responsibility

OC4730757 Page
26 May 2015
37
Chapter 1 an introduction to consumer behaviour. Consumer behaviour: the study of the processes involved when individuals or groups, select, purchase,
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CARLETONBUSI 4206Leighann C.NeilsonWinter

BUSI 4206 Chapter Notes - Chapter 3: Generic Brand, Table Tennis, Brand Equity

OC4730755 Page
26 May 2015
10
Learning: refers to a relatively permanent change in behaviour that is caused by experience. Assume that learning takes place as a result of responses
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CARLETONBUSI 4206Leighann C.NeilsonWinter

BUSI 4206 Chapter Notes - Chapter 9: Customer Switching, Satisficing, Bounded Rationality

OC4730755 Page
26 May 2015
5
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