BUSI 4609 Chapter Notes - Chapter 1: Swot Analysis, Profit Margin, Capital Market
5 May 2018
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Chapter 1: Strategic Management and strategic competitiveness
1. History
a. Identify SWOT and address problem
b. Adapt and change
2. Industrial organization
a. Assumption
i. External environment has pressure and constraint
ii. Firms have similar resource and strategy
iii. High mobile resource
iv. Rational decision maker and act at firm’s best interest
b. Step
i. Study external environment
ii. Locate attractive industry
iii. Identify strategy
iv. Develop asset/ skills
v. Implement strategy
vi. Get above average return
c. Use porter 5 forces to identify attractiveness of industry measure
by profit
d. Highest profit potential
e. Use resource strategy by structural characteristics
3. Resource based
a. Develop unique resources and capabilities relevant to industry
b. Internal external
c. Exploit strength as strategy
d. Acquire unique resource
e. Assumption
i. Firm in same industry may have different resource
ii. Resource not mobile
iii. Unique resources has higher compeitiveness
f. Step
i. Identify resource
ii. Study strength and weakness
iii. Determine potential unique resources
iv. Determine firm capability
v. Determine competitive advantage
▪ Valuable
▪ Rare
▪ Imitate costly
▪ Organized to be exploited
vi. Locate attractive industry
vii. Select strategy
viii. Get above average return
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