COMM 3308 Chapter Notes - Chapter n/a: Native Advertising, Big Data, Local Shared Object

• School: Carleton University
• Department: Communication Studies
• Course: COMM 3308
• Professor: Irena Knezevic

Document Summary

The article looks more broadly at the consequences of embedding big. Advertising practitioners conceive big data in terms of many. They are moving away from the traditional approach of using specific. Ad practitioners home in on desirable individual consumers with. This article addresses implication of democracy of two interconnected. One is the targeting of consumers for advertising by marketers and. The other involves the transformation of advertisers" approach to. Segmentation rose with the technological developments to which it. The emergence of smartphones with app-based interfaces gives. Beginning of the 1980s, the spread of cable and satellite television in. The concern of this article is with the unintended side effects of. The 1990s and 2000s witnessed the proliferation of online portals for. Personalized refers to a form of a deep personalization - content. The advertising industry"s use of big data to encourage personalized. The rise of big data"s use in advertising: Publishers are organizations that produce and distribute content (cid:1)