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Textbook Notes for COMS 4502 at Carleton University

CARLETONCOMS 4502Melanie CoulsonFall

COMS 4502 Chapter Notes - Chapter n/a: Copywriting

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How to write attention grabbing headlines that convert: If you talk to enough copywriters, you"ll eventually hear that headlines are critical for your
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CARLETONCOMS 4502Melanie CoulsonFall

COMS 4502 Chapter Notes - Chapter n/a: Tv Everywhere, Main Source, Sap Se

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Reading #1: video news isn"t growing as fast as you"d think, and other surprising findings. A facebook executive suggested that your news feed is likel
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CARLETONCOMS 4502Melanie CoulsonFall

COMS 4502 Chapter Notes - Chapter n/a: Trans-Pacific Partnership, Munk Debates, Language Exchange

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Reading #1: elizabeth may, again excluded, tweets her way into munk debate conversation. G(cid:396)ee(cid:374) pa(cid:396)t(cid:455) leade(cid:396) eli
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CARLETONCOMS 4502Melanie CoulsonFall

COMS 4502 Chapter Notes - Chapter n/a: Apple Watch, Customer Engagement, Native Advertising

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Readi(cid:374)g #1: co(cid:373)plete begi(cid:374)(cid:374)er"s guide to co(cid:374)te(cid:374)t strategy. Its ads and long-form copy, images and video
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CARLETONCOMS 4502Melanie CoulsonFall

COMS 4502 Chapter Notes - Chapter n/a: Organizational Communication, Nancy Cunard, Impression Management

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Reading #1: the power of press releases & journalists" decisions: a content analysis of the. Press releases issued by start-ups and the news articles u
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CARLETONCOMS 4502Melanie CoulsonFall

COMS 4502 Chapter Notes - Chapter n/a: Web Analytics

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Long-form reading shows signs of life in our mobile news world. In recent years, news media have followed their audience"s lead and gone mobile, workin
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CARLETONCOMS 4502Melanie CoulsonFall

COMS 4502 Chapter Notes - Chapter n/a: Content Curation, The Digital Age, User-Generated Content

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The increasingly active role of audiences in news creation is changing the traditional roles between media and journalists and their readers. New conce
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CARLETONCOMS 4502Melanie CoulsonFall

COMS 4502 Chapter Notes - Chapter n/a: Chicken Dance, Web Traffic, Interactive Media

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Social media is a powerful tool for businesses and individuals. Deciding which social media platforms we use and how we use them reflects how we want t
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CARLETONCOMS 4502Melanie CoulsonFall

COMS 4502 Chapter n/a: September 21st Reading

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The future of content marketing: how people are changing the way they read, interact, and. Technology innovation has enabled incredible changes in the
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