COMS 4502 Chapter Notes - Chapter n/a: Organizational Communication, Nancy Cunard, Impression Management
16 Nov 2016
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Reading #1: the power of press releases & journalists" decisions: a content analysis of the. Press releases issued by start-ups and the news articles using them. Over the past decades, the academic literature investigating the media/journalism field and the pr field have pointed out the fundamental interplay between the journalists working on news media and the pr professionals working in organizations. Pr professionals need journalists in order to enable their organization to gain media reputation, while journalists need public relations professionals in order to gather news contents without having costs related to the search of news contents. This study uses news factor theory in order to investigate whether the news selection process made by journalists is influenced by certain characteristics of the press release. This study gathers insights related to the way journalists use press releases once they decide that those press releases will be part of the news agenda.
