ECON 2009 Chapter Notes - Chapter 3: Indifference Curve

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In addition, they must understand that they can take actions to influence consumer choice. Contains points representing market bundles among which the consumer is different. 3 things in modelling a consumer indifference curve: a consumer has many indifference curves, every indifference curve must slope downward and to the right, so long as the consumer prefers more of each commodity to less. The number of units of product y that must be given up if the consumer, after receiving an extra unit of product x, is to maintain a constant level of satisfaction. Indicates the level of enjoyment or preference attached by a consumer to a particular market bundle. The higher the utility assigned to a bundle, the higher the level of satisfaction the consumer realizes from it. Muf is the marginal utility of food (increase in utility if she obtains one more unit of food)

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