ECON 2009 Chapter Notes - Chapter 8: Monopolistic Competition, Perfect Competition, Price Fixing

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Will shut down if it cannot cover its vc. The extra profit earned by monopoly managers is generated by their ability to choose a price greater than marginal cost, whereas the perfect competitor merely changes the marginal cost. But both managers must choose a price that is higher than average variable cost. Cost-plus pricing simplistic strategy that guarantees that price is higher than the estimated average cost. Target return what managers hope to earn and what determines the markup. P= l + m + k+ (f/q) + (piea/q) Cost-plus pricing at internet companies and government-regulated industries. In choosing a markup to maximize profit, managers must estimate the book"s price elasticity of demand. If a monopoly sells 2 products or more. To determine the optimal price and output of each such bundled product, managers need to compare the marginal revenue generated by the bundle to its marginal cost of production.

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