PSYC 2700 Chapter Notes - Chapter 4: Daniel Kahneman, Automaticity

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Limited (only a certain amount you can allocate) Flexible, can be allocated to different tasks (based on the priority and complexity of the tasks: two types of attentional limits: When you have learned a task to a certain level of efficiency and nothing beyond that, you just can"t get any farther. Ex: musician practices music to a certain level and nothing more, he won"t be able to go play music beyond the current level he can if he no longer practices. Non-specific energy , resources : example of attentional resource sharing: driving car + car phone. 2 relatively complex tasks at the same time. Limited amount of attentional energy we can assign. Norman and bobrow (1975: resource limits, data limits, automaticity (schneider and shiffrin, 1977) Automatic: rapid, unintentional (obligatory, do not require resources. Implications for divided attention: automatic tasks can be performed concurrently, controlled may interfere. Stroop (1935) demo: auto of basic reading processes.

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