MARK 201 Chapter Notes - Chapter 6: Tim Hortons, Apple Watch, Snowboarding
Document Summary
The buying behaviour of the final consumer. We are more involved in the decision making process for different products. What kind of experience is acquiring the product? (pleasant/stressful) Time pressure, displays in the store, ambiance, etc. How is the product disposed of? (environmental concerns) Tim hortons is related to canadian culture (hockey) Su(cid:271)(cid:272)ultu(cid:396)es (cid:448)e(cid:396)(cid:455) spe(cid:272)ifi(cid:272) g(cid:396)oups (cid:449)ithi(cid:374) a (cid:271)(cid:396)oade(cid:396) (cid:272)ultu(cid:396)e. The way different political parties brand themselves and which class they are trying to target. Aspi(cid:396)atio(cid:374)al g(cid:396)oups g(cid:396)oups (cid:455)ou (cid:449)a(cid:374)t to (cid:271)e like. Marketers will target the aspirational group depending on who they want to be like. Membership groups g(cid:396)oups (cid:455)ou (cid:271)elo(cid:374)g to. The (cid:449)a(cid:455) (cid:272)o(cid:374)su(cid:373)e(cid:396)s (cid:271)eha(cid:448)e could be influenced by the groups they are part of. Wo(cid:396)d of mouth people talk a(cid:271)out the p(cid:396)odu(cid:272)ts o(cid:396) se(cid:396)(cid:448)i(cid:272)es. More likely to listen to a friends experience over an advertisement. Family wants you to do things a certain way.
