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Textbook Notes for MARK 451 at Concordia University

CONCORDIAMARK 451Shaun LynchWinter

MARK 451 Chapter Notes - Chapter 2: Co-Creation, Office Management, Alternative Civilian Service

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2 consumer behavior in a service-oriented context. Key concepts: customer perceived value (cpv); customer perceived risk (cpr); servuction . The three-
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CONCORDIAMARK 451Shaun LynchWinter

MARK 451 Chapter Notes - Chapter 1: Pricing Strategies, Servicescape, Consumer Behaviour

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Services dominate the economy in most nations. Service sector in canada : 70% // france : 79% Most new jobs are generated by services. Rapid growth of
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