MARK 454 Chapter 1-5: Pink - "To Sell is Human" Book Notes
5 Mar 2016
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Chapter 1 - we"re all in sales now. Selling: the ability to move others to exchange what they have for what you have. Does not have to involve a purchase. Traditional sales: force a decision on the spot, 1/9 american workers are in sales, jobs are growing, despite a shift to online purchasing and the poor reputation of sales people. > people consider this critical to their work success. How does pink de ne non-sales selling: the art of persuading, convincing and in uencing others, outside of a sales setting. Example: want your boss to give you more vacation days, therefore you will try appealing to him emotionally or agreeing to help him out with something in exchange. On a regular basis, everyone needs something from someone else, and we try our best to reach a common ground so all parties can bene t.
