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COMM 210 (11)

Textbook Notes for COMM 210 at Concordia University

Contemporary Business Thinking

Exam Study Guides for COMM 210

Covers all exam topics.

COMM 210 Chapter Notes - Chapter All: John Molson School Of Business, Second Cup, Revamp

Chapter 1: What is critical thinking? • Critical thinking: Thinking deeper than the surface, not believing everything you see/hear (ex: Best selling diet/advice/investment book; while believable could be ...

Commerce
COMM 210
Guy Barbeau
COMM 210 Chapter Notes - Chapter 2: Concept Map, Wour, Corporate Social Responsibility
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Ch. 2 – Claims st Identifying the authors’ claim: 1 step • Def (claim): the major conclusion of a writing that the author is trying 2 persuade U 2 accept o Explicitl...

Commerce
COMM 210
Michael Masters
COMM 210 Chapter Notes - Chapter 3: Hasty Generalization, Fallacy
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Ch. 3 – Evidence • Evidence Def: NE statement that responds 2 the question why is this true? o Statistics o Details of past events o Anecdotes o Writte...

Commerce
COMM 210
Michael Masters
COMM 210 Chapter Notes - Chapter 4: Theory X And Theory Y, Readwrite, Moodle
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Ch. 4 – Underlying Assumptions • Underlying Assumption Def: A logical link that fills the gap btwn the evidence & the claim o the suppositions upon which the argument is based o is ...

Commerce
COMM 210
Michael Masters
COMM 210 Chapter Notes - Chapter 6: Soundness
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Ch.6 – Techniques of Persuasi on • Several factors affecting persuasiveness: o Quality of evidence presented: SPAARC!!! o Evidence omitted = equally important – what evidence is left ou...

Commerce
COMM 210
Michael Masters
COMM 210 Chapter Notes - Chapter 5: Theory Of Reasoned Action, Post Hoc Ergo Propter Hoc
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Ch.5 – Causal Claims • Causal Claim Def: A claim that certain events (causes) bring about other events/situations (effects). o Essential for understanding the business environment o ...

Commerce
COMM 210
Michael Masters
COMM 210 Chapter Notes - Chapter 2: Concept Map, Profit Center, Social Control
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GREINER: Concept map Growth through creativity: emphasis on creating both a product and a market  Founders usually technically or entrepreneurially oriented: generally, distain management activities (concentrated on m...

Commerce
COMM 210
Francois Bastien
COMM 210 Chapter Notes - Chapter 1-7: Destructive Testing, Post Hoc Ergo Propter Hoc, Theory Of Reasoned Action

DYER TEXTBOOK CHAPTER 1 ● Critical Thinking: analyzing validity of arguments presented in a given text, a process which can be divided into 5 steps 1. identify major conclusions 2. describe and evaluate evidenc...

Commerce
COMM 210
Francois Bastien
COMM 210 Chapter Notes - Chapter 2,4: Citral
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Chapter Claims n of A claim is the major con clus that the author is f writi piece trying to persuade you to accept thus In Summary C wie word S th e refore n short eve that, clearly I be the data show that, as a resul in ...

Commerce
COMM 210
Melanie Briand
COMM 210 Chapter Notes - Chapter 3: Informa, Arity
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Chapter 3 Evidence Evidence is any statement that is a response questi on: this rue Ree as on ng that p de support for ity of Evidence Qual Helps us f nts about claims Orrm Argument combination of a Claim the evidence ue B...

Commerce
COMM 210
Melanie Briand
COMM 210 Chapter Notes - Chapter 1: Critical Thinking, Multinational Corporation, The Sponge
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Critical Thinking for Business Students Linda Dyer Chapter 1- What Is Cntical Thinking thinking is ri h Ca an approach to reading, thinking and learning that n volves asking questi EX am in in n S Our assumptions and weigh...

Commerce
COMM 210
Melanie Briand

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