COMM 210 Chapter Notes - Chapter 2: Concept Map, Profit Center, Social Control
3 Mar 2017
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Growth through creativity: emphasis on creating both a product and a market. Founders usually technically or entrepreneurially oriented: generally, distain management activities (concentrated on making and selling new product) Communications among employees is frequent and informal. Long hours of work = rewarded with 31594$ + promise of ownership benefits. Decisions and motivation = highly sensitive to marketplace feedback (management acts as customers react) Larger production = requires knowledge about the efficiencies of manufactures = increased numbers of employers cannot be managed exclusively. New employers are not motivated by dedication to the product or organization. Additional capital must be secured new accounting procedures are needed for financial control. Crisis of leadership: to locate and install a strong business manager who is acceptable to the founders and who will pull the organization together. A strong manager is needed (introduce new business techniques) Growth though direction: embark on a period of sustained growth under able, directive leadership.
