COMM 222 Chapter 4: Chapter 4- Values, Attitudes & Work Behaviour

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Values: broad tendency to prefer certain states of affairs over others . Traditionalists: respectful of authority, high work ethics, emotional maturity. Baby boomers: optimistic workaholics, service-oriented: make up the majority of the workforce. Generation y: con dent, social, demanding of feedback, somewhat unfocused. Gen x & y are seen as more accepting of diversity and striving for food work-life balance: also more inclined to value money, status and rapid career growth. Work centrality: how people perceived work as a central life interest: japan: high work centrality. High work centrality employees will likely continue to work if they won the lottery and tend to work more hours: belgians & americans: average, uk: low work centrality. Individualism / collectivism: individualism: stress independence, individual initiative and privacy, collectivism: favour interdependence, loyalty. Attitudes: fairly stable evaluative tendency to respond consistently to some speci c object, situation, person, or category of people: basically, evaluations directed at speci c targets.

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