COMM 222 Chapter Notes - Chapter 5: Goal Setting, Motivation, Expectancy Theory
20 Feb 2017
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The extent to which persistent effort is directed toward a goal: the person works hard, keeps at his or her work, and directs his or her behaviour toward appropriate outcomes. Effort: the amount of effort the person exhibits on the job, how hard a person works to perform a chosen behaviour. Persistence: the persistence that individuals exhibit in applying effort to their work tasks (regarding duration and when facing obstacles, effort and persistence refer mainly to the quantity of work an individual produces. Direction: refe(cid:396)s to the (cid:395)ualit(cid:455) of a pe(cid:396)so(cid:374)"s (cid:449)o(cid:396)k, the di(cid:396)e(cid:272)tio(cid:374) of the pe(cid:396)so(cid:374)"s (cid:449)o(cid:396)k-related behaviour. Goals: all motivated behaviour has some goal or objective toward which it is directed, motivated people act to enhance organizational objectives. Some hold the view that people are motivated by factors in the external environment (such as supervision or pay), while others believe that people can in some sense, be self-motivated without the application of these external factors.
