COMM 222 Chapter Notes - Chapter 5: Motivation, Achievement Orientation, Goal Orientation
Document Summary
Rather, we will consider several theories that serve somewhat different purposes. Motivation: extent to which persistent effort is directed toward a goal. Motivation means working hard, and smart: goals: all motivated behaviour has some goal or objective toward which it is directed. Intrinsic motivation: stems from the direct relationship between the worker and the task and is usually self-applied. Feelings of achievement, accomplishment, challenge and competence derived from performing one"s job are examples of intrinsic motivators, as is sheer interest in the job itself. Extrinsic: stems from the work environment external to the task and is usually applied by someone other than the person being motivated. Pay, fringe, benefits, company policies, and supervision are examples. Some motivators have both extrinsic and intrinsic qualities: a promotion or compliment might be applied by the boss, but might also be a clear signal of achievement and competence.
