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Chapter 5


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COMM 222
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CHAPTER 5 THEORIES OF WORK MOTIVATIONCase Great Little Box Company GLBCThere is no single allpurpose motivation theory Rather we will consider several theories that serve somewhat different purposesMotivation extent to which persistent effort is directed toward a goal It has various aspectsEffort strength of the persons workrelated behaviour or the amount of effort the person exhibits on the jobin a manner appropriate to the jobPersistence that individuals exhibit in applying effort to their work tasksDirection do workers channel persistent effort in a direction that benefits the organization Motivation means working hard and smartGoals all motivated behaviour has some goal or objective toward which it is directedIntrinsic motivation stems from the direct relationship between the worker and the task and is usually selfapplied Feelings of achievement accomplishment challenge and competence derived from performing ones job are examples of intrinsic motivators as is sheer interest in the job itselfExtrinsic stems from the work environment external to the task and is usually applied by someone other than the person being motivated Pay fringe benefits company policies and supervision are examplesSome motivators have both extrinsic and intrinsic qualities a promotion or compliment might be applied by the boss but might also be a clear signal of achievement and competenceSelfdetermination theory SDT explains what motivates people and whether motivation us autonomous or controlledAutonomous motivation when people are motivated by intrinsic factors they are in control of their motivationControlled motivation people are motivated to obtain a desired consequence or extrinsic rewardSometimes extrinsic factors can lead to autonomous motivation when an individual internalized the values or attitudes associated with a behaviour and as a result no longer requires the extrinsic factor to motivate him to perform the behaviourPerformance extent to which an organizational member contributes to achieving the objectives of the organizationIntelligence predicts performance also known as mental ability General cognitive ability refers to a persons basic information processing capacities and cognitive resources It reflects the overall capacity and efficiency for processing information It predicts learning and training success and performance in all kinds of jobs and occupation including manual and mental tasks Education is an important indicator of ones intelligence and is important for obtaining employmentEmotional intelligence EI has to do with an individuals ability to understand and manage his own and others feelings and emotionsThe four branch model of EI1Perceiving emotions accurately in oneself and others2Using emotions to facilitate thinking being able to shift emotions to see from different perspectives3Understanding emotions emotional language and the signals conveyed by emotions
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