Exams are coming!
Get ready with premium notes and study guides!

Textbook Notes for COMM 223 at Concordia University

CONCORDIACOMM 223DankleFall

COMM 223 Chapter Notes - Chapter 9-19: Disintermediation, Marketing Buzz, Infomercial

OC42522623 Page
11 Mar 2015
57
View Document
CONCORDIACOMM 223Kemal BuyukkurtWinter

COMM 223 Chapter Notes - Chapter 19: Foreign Exchange Controls, Direct Marketing, North American Free Trade Agreement

OC4083192 Page
19 Feb 2015
28
View Document
CONCORDIACOMM 223Frederick TobinWinter

COMM 223 Chapter 1: MRP

OC27232122 Page
14 Jul 2019
0
Title of the paper: see how much we"ve sold already! Effects of displaying sales and stock level information on. This article discusses about the relat
View Document
CONCORDIACOMM 223Aida FaberWinter

COMM 223 Chapter Notes - Chapter All: Customer Relationship Management, Customer Satisfaction, Marketing Strategy

OC188010659 Page
13 Jul 2017
0
Marketing: the process of creating value for customers and building strong customer relationships in order to capture value from customers in return: s
View Document
CONCORDIACOMM 223DankleFall

COMM 223 Chapter Notes - Chapter 1-9: Marketing Buzz, Publicaffairs, Integrated Marketing Communications

OC42522623 Page
11 Mar 2015
46
View Document
CONCORDIACOMM 223Frederick TobinWinter

COMM 223 Chapter 12: Marketing Channels: Delivering Customer Value (Kotler: Principles of Marketing, 9th Canadian ed)

OC73171911 Page
18 Dec 2016
1
1 supply chains and the value delivery network. Upstream partners: set of rms that supplies raw materials, components, parts, info, nances, and experti
View Document
CONCORDIACOMM 223Bonnie FeigenbaumWinter

COMM 223 Chapter Notes - Chapter 10: Price Skimming, Marketing Mix, Market Power

OC12445309 Page
18 Apr 2017
0
Price: the amount of money charged for a product or service, or the sum of the values that customers exchange for the benefits of having or using the p
View Document
CONCORDIACOMM 223Frederick TobinWinter

COMM 223 Chapter 10: New-Product Development and Product Life-Cycle Strategies (Kotler: Principles of Marketing, 9th Canadian ed)

OC73171910 Page
18 Dec 2016
5
Chapter 10) new-product development and product life-cycle strategies. 1. acquisition: buying a whole company, patent, or license to produce someone el
View Document
CONCORDIACOMM 223Frederick TobinWinter

COMM 223 Chapter 9: Products, Services, and Brands: Building Customer Value (Kotler: Principles of Marketing, 9th Canadian ed)

OC73171912 Page
18 Dec 2016
4
Chapter 9) products, services, and brands: building customer value. Product - for attention, acquisition, use, or consumption that might satisfy a want
View Document
CONCORDIACOMM 223Kemal BuyukkurtWinter

COMM 223 Chapter Notes - Chapter 15: Public Relations, Investor Relations

OC4083192 Page
19 Feb 2015
46
View Document
CONCORDIACOMM 223Frederick TobinWinter

COMM 223 Chapter 3: Analyzing the Marketing Environment (Kotler: Principles of Marketing, 9th Canadian ed)

OC7317198 Page
18 Dec 2016
1
Marketing environment - actors and forces outside marketing that a(cid:129)ect marketing management"s ability to build and maintain successful relation
View Document
CONCORDIACOMM 223Frederick TobinWinter

COMM 223 Chapter 5: Managing Marketing Information to Gain Customer Insights (Kotler: Principles of Marketing, 9th Canadian ed)

OC73171910 Page
18 Dec 2016
2
Chapter 5) managing marketing information to gain customer insights. To get good buyer insights, marketers must eectively manage mark. info from wide s
View Document
View all professors (9+)

Textbook Notes (280,000)
CA (170,000)
Concordia (1,000)
COMM (500)
COMM 223 (80)