COMM 225 Chapter 2: Comm 225 competitiveness

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Comm 225 chapter 2 competitiveness, strategic planning, and productivity. Ability and performance of an org"n compared to other companies in the market, offering similar goods and services. Why a company prospers, gets by or fails. Need to take into account customer demands in order to be competitive. Key purchasing criteria: the major factors influencing a purchase; price, quality, variety, and timeliness. Other factors: cx service, convenient location. Consumers want the best deal or best value. Value = (cid:3044)(cid:3048)(cid:3039)(cid:3047)(cid:3052), (cid:3047)(cid:3040)(cid:3039)(cid:3041)(cid:3046)(cid:3046), (cid:3049)(cid:3045)(cid:3047)(cid:3052), (cid:3051) (cid:3046)(cid:3045)(cid:3049), (cid:3042)(cid:3041)(cid:3049)(cid:3041)(cid:3041)(cid:3047) (cid:3039)(cid:3042)(cid:3047)(cid:3042)(cid:3041) Unit production of a good or performance of a service to the organization. Determining customers" quality requirements and translating these into specifications for goods or services. Emphasize on consistently producing goods or performing services to these specifications. Produce a variety of goods or performing a variety of services in the same facility. includes customization (modifying) goods or services to meet the requirements of individual customers.

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