Textbook Notes for Anastasia Mavidis

CONCORDIACOMM 320Anastasia MavidisFall

COMM 320 Chapter Notes - Chapter 1-5: Target Market, Brainstorming, Competitor Analysis

OC113914313 Page
11 Apr 2017
0
Process in which a person exploits future goods and services without regard to resources to pursue an opportunity. Salary-substitute firms: similar lev
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CONCORDIACOMM 320Anastasia MavidisFall

COMM 320 Chapter Notes - Chapter 5: Fixed Cost, Competitive Intelligence, Starbucks

OC11391437 Page
1 Dec 2016
6
Industry: an industry is a group of firms producing a similar product or service, such as airlines, fitness drinks, furniture, or electronic games. Ind
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CONCORDIACOMM 320Anastasia MavidisFall

COMM 320 Chapter Notes - Chapter 3: Intelligent Input Bus, Key Management, Surveymonkey

OC11391435 Page
1 Dec 2016
2
It is the preliminary evaluation of a business idea, conducted for the purpose of determining whether the idea is worth pursuing. Timing of feasibility
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