COMM 320 Chapter Notes - Chapter 8: Intrapreneurship, Market Power, Reward System
Document Summary
Intrapreneurship: development of entrepreneurship within a corporate context: term intrapreneur created to describe those who acted like entrepreneurs within existing companies. New independent ventures usually have more freedom than corporate ventures. c: establishing a new venture a. b. Independent ventures seek external financing from venture capitalists and angle investors for example. If one of these rejects, they can always go see another one. Intrapreneurial ventures must seek financing from the parent company, and if they are denied, the project is thrown out and cannot be pursued. c. Independent ventures usually have very little early stage funding as it is limited to the entrepreneur"s personal funds. Intrapreneurial ventures are usually limited to one type of fund: the parent company. Independent ventures can get many types of funding from various investors. b. c. d: staff resources a. b. Intrapreneurial ventures will have people recruited based on the parent company"s personnel in line for transfers or promotions.
