Resolving the global-local dilemma: formulating a multinational strategy. Options multinational companies have for entering foreign markets and countries. Several population entry mode strategies: exporting, licensing, strategic alliances, foreign direct investment. Easier way to sell a product in the international market. Passive exporting treating and filling overseas orders like domestic orders. Often the only strategy available to small businesses. Indirect exporting intermediary or go-between firms provide the knowledge and edge and contacts necessary to sell overseas. Export option without the risks and complexities of going it alone. Export management company (emc) intermediary specializing in particular types of products or particular countries or regions. Export trading company (etc)- intermediary similar to emc, but usually takes title to the product before exporting first buys the goods from the exporter and then resells them overseas. Often use foreign sales representation, foreign distributors or foreign retailers to get their products to end users in the foreign markets.