PSYC 325 Chapter Notes - Chapter 10: Golden Rule, Dime (United States Coin), Pluralistic Ignorance

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Evolutionary psychology: instincts and genes: evolutionary psychology suggests that altruism may have evolved via, kin selection (inclusive fitness): Behaviour that helps a genetic relative is favoured by natural selection (e. g. , helping your family out of a house fire before helping people you don"t know). More likely to stay with their native group. Feed a bat who is starving: will help a bat who has helped them in the past, won"t help a bat who has refused to help them in the past, learning social norms: People are genetically programmed to learn social norms from other people in society: Social exchange: the costs and rewards of helping. Chap 10: prosocial behaviour: social exchange theory, states that: Much of what we do stems from the desire to maximize our rewards (e. g. , future reciprocation, reduce arousal & distress, social approval & increased self-worth) and minimize our costs. People help only when the benefits outweigh the costs.

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