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Textbook Notes for Anne Iarocci

GEORGE BROWNMARK1020Anne IarocciFall

MARK1020 Chapter Notes - Chapter 1 : Direct Marketing, Market Orientation, Marketing

OC10743305 Page
18 Sep 2016
16
Marketing: a set of business practices designed to plan for & present an organizations products or services in ways that build effective customer relat
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GEORGE BROWNMARK1020Anne IarocciFall

MARK1020 Chapter Notes - Chapter 2: Customer Relationship Management, Loyalty Program, Swot Analysis

OC10743307 Page
26 Sep 2016
14
Marketing strategy: identifies a firm"s target market(s), a related marketing mix the 4p"s. &the bases upon which the firm plans to build a sustainable
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GEORGE BROWNMARK1020Anne IarocciFall

MARK1020 Chapter Notes - Chapter 3: Digital Electronics, Generation X, Millennials

OC10743304 Page
5 Oct 2016
6
Marketers who understand & manage the changes in their marketing environments are able to adapt their product & service offerings to meet challenges &
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