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Textbook Notes for W I L L I A M R O S E

GEORGE BROWNMARK 1028W I L L I A M R O S EWinter

MARK 1028 Chapter Notes - Chapter 2: Boston Consulting Group, Cash Cow, Strategic Planning

OC9329910 Page
8 Feb 2013
33
Process of developing and maintaining a strategic fit. Fit between organizations goals and capabilities and its changing marketing opportunities. Goals
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