BUS 252 Chapter Notes - Chapter 11: Psychographic, Online Advertising, Polskie Radio Program Iii
Document Summary
The concept of emarketing has gone through a rapid cycle of development over the past few year from introduction to craze, decline, and stabilization. Emarketing is the utilization of internet and electronic technologies to assist in the creation, implementation, and evaluation of marketing strategy. The emarketing process progresses through a cycle similar to other business initiatives. The concept of emarketing is closely related to customer relationship management (crm) but is a broader concept that businesses need to consider. The crm application may also be the tool used to evaluate the success of marketing campaigns. An important focus of emarketing is brand creation and brand reinforcement. A brand is a name, term, symbol, design, or combination of these attributes that is used to differentiate a product or service from its competitors. Emarketing can help create brand awareness that can attract visitors to an ebusiness website and potentially convert them to buyers.
