BUS 252 Chapter Notes - Chapter 10: Data Warehouse, Data Mart, Online Analytical Processing
Document Summary
Business intelligence involves the use of computer techniques to analyse a wide array of data so as to convert those data into useful information that can be used to enhance decision making. Business intelligence (bi) has emerged as a powerful tool that enables businesses to capture, analyze, interpret, and report on data- this creating valuable information for the enterprise. Implementing bi remains one of the top technology initiatives in many enterprises. Bi supports the analysis of data from any source (internal or external) to provide valuable information for making operating, tactical, or strategic decisions. Bi differs from these other tools in that it is completely integrated approach to data management and has been made possible by advances in technology such as the internet, erp, and database systems. Bi applications can be closely related to crm strategies, because bi is often used for extended analysis of data gathered by crm systems.
