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Textbook Notes for N O R Ma Oulette

HUMBERMKT 230N O R Ma OuletteWinter

MKT 230 Chapter Notes - Chapter 1: Consumer Behaviour, Customer Relationship Management, Psychographic

OC12619273 Page
21 Oct 2016
5
Consumer behaviour is more than just a purchase of an item. It is the study of the processes involved when individuals or groups select, purchase, use
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HUMBERMKT 230N O R Ma OuletteWinter

MKT 230 Chapter Notes - Chapter 4: Biogenic Substance, Drive Theory, Expectancy Theory

OC12619273 Page
21 Oct 2016
5
Motivation refers to the processes that causes people to behave as they do. It occurs when a need is aroused that the consumer wishes to satisfy. Once
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HUMBERMKT 230N O R Ma OuletteWinter

MKT 230 Chapter Notes - Chapter 5: Symbolic Interactionism, Impression Management, Social Comparison Theory

OC12619272 Page
21 Oct 2016
4
The self-concept refers to the beliefs a person holds about his or her own attributes and how he or she e(cid:448)aluates these (cid:395)ualities. Alth
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