COMM-1206EL Chapter Notes - Chapter 9,10: Business Matters, Crisis Management, Unapologetic
Module 5 writing persuasive/negative messages (cid:894)chapter 9(cid:895) writing negative messages. Using the 3 step writing process for negative messages. Selecting the right medium is critical (ex. bad news to employees should be delivered in person whenever possible, to guard their privacy, demonstrate respect, and give them the opportunity to ask questions) Appropriate organization helps readers accept your negative views. You must choose whether to use the direct or the indirect approach. When choosing between the 2, ask yourself these questions: If yes, use the indirect approach to prepare them. For minor & routine scenarios, direct approach will work best. However, when they have an emotional investment, use the indirect approach. Direct approach signals finality, as to where the indirect approach (with reasons) allows a follow-up response. Compared with external audiences, internal audiences often expect more detail in negative messages. You may need to adjust the content of negative messages for various external audiences.